Indie Rock scene

Indie Rock music is a music genre denoting rock artists signed to independent (indie) record labels, often equated with alternative rock. Reasons for remaining with indie labels as opposed to major labels varies from artist to artist, whether it be a desire to retain complete editorial control over one's work, a loyalty to the underground DIY culture from which independent labels grow.

From Wikipedia

The setting that we have chosen is less commercial than other music genres, such as popular music.